Scheduling

Google Business Profile for scheduling companies, done properly

For a local scheduling company, the Google Business Profile matters more than the website, and it is usually the most neglected thing you own.

The map pack sits above the ordinary results. Being in it is worth more than ranking first below it, and it is decided by proximity, categories, reviews and how alive the profile looks.

Alive means posts, current hours, real photographs of your work and your trucks, services listed properly, and questions answered.

Categories are worth getting right. The primary category does most of the work, and a vague one will keep you out of searches you should win.

It needs about twenty minutes a week forever. Nothing about it is difficult, which is exactly why it gets skipped for a season and then quietly stops producing calls.