Website & SEO

Prepay and renewals: paying for a website that has never brought in a single job

Prepay and renewals are where website and SEO profit hides, and they are almost always run badly — because paying for a website that has never brought in a single job.

The timing is the whole game. Renewal offers that arrive before the season starts get taken. The same offer in the first busy week gets ignored, because you are too busy to send it properly and they are too busy to read it.

Prepay is worth a real discount. Money up front funds materials and payroll before revenue arrives, and a prepaid customer almost never churns mid-season.

It has to be systematic. A renewal campaign that goes out because someone remembered is a campaign that goes out late every other year.

This is the clearest example of office work that pays for itself: done on time it funds the season, done late it is just admin.